An infographic is 30 times more likely to be read than a text article. We are drawn to visual information because it is the easiest for us to interpret. 50% of our brain is dedicated to visual processing, and 70% of all sensory receptors are in our eyes.
Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. Within 2 years KISSmetrics enjoyed more than 41,000 re-tweets referencing its infographic material.
Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”, as we remember 80% of what we see, compared to only 20% of what we read, and 10% of what we hear.
Our Infographic Design Process
We talk with our clients about their goals and aims of each infographic project. It is important that we understand the intentions of the tool before we jump into the creation process.
Based on research into the trends in the given industry, and the client’s keyword strategy, our team compiles a number of high quality topics for which to base the infographic on. Once this is determined, we look into the target audience and popular trends in the industry.
We create a mood board or stylesheet which depicts the layout, fonts, colors, and imagery taking into account the outreach strategy, target audience, and engagement targets for the infographic.
We prepare the copy for the infographic, focusing on building a strong narrative that will engage target audiences. We check all content for factual accuracy and source quality.